The world of sports broadcasting is undergoing a profound transformation: a new paradigm of sports broadcasting. 

We take a deep dive into how a leading public service broadcaster - France Télévisions - embraced this new paradigm and had extreme success as a result.

In this extensive and data-rich case study, we cover France Télévisions' broadcast of a beloved world-class sports event - the 2019 Tour de France - focusing on the highly successful video production, distribution, and monetization strategies employed on their digital OTT and social media platforms.

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