The New Rules for Sports Broadcasting: How France tv won millions of new tennis viewers during the 2019 French Open
The New Rules for Sports Broadcasting: Reinventing the French-Open
Live sports broadcasting is being disrupted by new cloud video technology.
The entire coverage of a major live sports event can now be readily and easily offered to fans through OTT platforms and social media, to watch on demand.
We explore the huge benefits of this new approach, and how France Televisions broke the rules of live broadcasting during the French Open (Roland-Garros), transforming how fans experience this iconic tournament.
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